How to Show Google Reviews on Your Website

November 14, 2025

Showing Google reviews on your website is a simple way to increase trust. Many visitors want proof before choosing a business. Because of this, displaying real reviews helps them feel more confident. Additionally, reviews keep people on your site longer. As a result, you often see more enquiries, more bookings and more conversions.

Why You Should Show Google Reviews on Your Website

There are several reasons to add reviews to your website. To begin with, they build trust quickly. Furthermore, they improve conversions and support your SEO.

1. Builds trust quickly

Customers trust genuine Google reviews. Therefore, showing them on your website gives visitors instant reassurance. In addition, reviews help new visitors understand what others enjoy about your business.

2. Improves conversions

Reviews reduce uncertainty that may stop people from taking action. As a result, visitors feel more confident booking, buying or contacting you. Furthermore, reviews answer common questions that customers may have.

3. Supports your SEO

Google likes fresh, relevant and trustworthy content. Because of this, adding reviews can improve your SEO. Additionally, many widgets add schema markup, which may increase visibility in search results.

4. Keeps visitors on your site

Sending people to Google can distract them. However, showing reviews directly on your site keeps them focused. Consequently, visitors stay longer, engage more and convert at a higher rate.

How to Show Google Reviews on Your Website

There are a few simple methods you can use. For example, you can embed individual reviews, use widgets or install plugins. Additionally, advanced users can use the Google Places API for custom designs.

1. Use Google’s Free Embed Option

Google Business Profile allows you to embed individual reviews. This method is free. However, you can only embed one review at a time. Because of this, it works best for a few selected testimonials.

Steps:

  1. Open your Google Business Profile.

  2. Click Reviews.

  3. Choose a review.

  4. Click the three dots.

  5. Select “Embed review.”

  6. Copy the code and paste it onto your website.

Additionally, you can repeat these steps to show more than one review.

2. Use a Google Review Widget

A widget lets you show multiple reviews at once. Moreover, widgets update automatically and keep your content fresh. Because of this, they are one of the most popular options.

Popular widgets include:

  • Elfsight

  • EmbedSocial

  • Trustindex

  • WidgetPack

Widgets allow you to:

  • Show live reviews

  • Choose layouts

  • Filter ratings

  • Match your branding

  • Add star icons or photos

As a result, your reviews look clean, modern and easy to read.

3. Use a WordPress Plugin

If your site uses WordPress, plugins make the process even easier. For instance, you can display reviews anywhere using shortcodes. Additionally, plugins refresh reviews automatically.

Popular plugins include:

  • Google Reviews Widget

  • WP Business Reviews

  • Google Place Reviews Pro

4. Use the Google Places API (Advanced)

A custom API setup gives you full control. However, this method requires a developer. Even so, it allows you to create unique layouts and advanced designs. As a result, some businesses choose this option for complete flexibility.

Where to Display Google Reviews

Placement plays an important role. For example, showing reviews near calls to action can increase conversions. Additionally, placing reviews on several pages ensures customers see them.

Good locations include:

  • Home page

  • Service or menu pages

  • About page

  • Booking or contact page

  • Footer or sidebar

Tips for Showing Google Reviews Effectively

A few simple steps can make your reviews even more effective.

  • Choose your best reviews. In addition, look for reviews that mention specific strengths.

  • Keep reviews fresh. As a result, your website always feels active.

  • Use clean layouts. Additionally, simple designs are easier to read.

  • Mix short and long reviews. Meanwhile, short reviews offer quick trust, and long reviews tell a story.

Conclusion

Learning how to show Google reviews on your website is simple. By adding reviews, you help visitors trust your business quickly. Additionally, using widgets, plugins or embed codes makes the process easy. Ultimately, this small addition can improve conversions, build trust and strengthen your online presence.

Resources

Google Business Profile Help – How to Get Reviews

how to show google reviews on website